2010-10-13

The Forbes 400: A Demographic Breakdown


Forbes' list of the 400 richest Americans is out today, with Jay-Z and Warren Buffett on the cover. Funny, since there's only one black person on the list, and it's not Jay-Z. Who is on the list? A breakdown, below.

The Forbes 400 is a well-established brand that gets automatic coverage every year, with annual emerging storylines; last year, obviously, "the rich get poorer" led the headlines. But even with this guaranteed pickup, it's clear that Forbes is trying to drum up some public interest in a fairly cynical way: Not only did they put Jay-Z on the cover, but they also include a story on a sit-down chat between he and Buffett, a video, and another separate story on Jay-Z, all on the alleged premise that Jay-Z "will earn a spot on the Forbes 400" one day—as soon as he doubles his wealth.

The real premise: Jay-Z's face on the cover sells magazines. If there's one thing the Forbes 400 is not, it's hip hop. Here's a breakdown of the actual face of the list.